Author Archives: Revel Custom Pickups

Someone emailed and asked why my guitar pickups cost so much money. The first sentence of my reply was a link to some humbuckers that cost four times as much as any Revel humbucker. And then I tried to explain the actual cost of a pickup, from the materials to the time to the endless […]

The following was written as a guest post for www.effectsbay.com. Myth, Marketing & Maxim I’m a no b.s. sort of person. I like money as much as the next guy but I hate doing anything for money under false pretense. So when someone contacts me and says “I really want to sound like so and […]