Someone emailed and asked why my guitar pickups cost so much money. The first sentence of my reply was a link to some humbuckers that cost four times as much as any Revel humbucker. And then I tried to explain the actual cost of a pickup, from the materials to the time to the endless […]

Well, to be fair, not all of them do. And some that sound lousy do so because they’re “churned & burned” pickups. That is, they’re mass produced, which means they are wound by machine and as quickly as possible. But the issue I’m referring to is coil shape and coil size. Here’s a pickup that […]