about revel custom pickups

When I was nine or ten I found a solid steel slug the size of a soda can in the old man’s garage. I stripped and extension cord down to the wire and wrapped it in a tight coil around the slug and then I wrapped the entire thing in black electrical tape. I set this thing on an old, rusting, steel card table and I plugged the cord directly into the wall outlet. The electromagnet sucked the middle of the old, steel table, towards itself with a tremendous “clung” while the tape wrapped around it bubbled and melted away.

My name is Jesse and I’m the proprietor of Revel Custom Pickups located in South Minneapolis, MN. I’m a small, one-man shop, specializing in hand-built and custom electric guitar pickups.

Every Revel pickup is made by me, by hand, one at a time from the finest materials available. Each pickup is a careful creation with tireless attention paid to every aspect. I don’t want you to like your Revel Custom pickup, I want you to love it.

I consider each pickup a work of art. I use my hands and my ears, and then the ears of my local musician friends and customers, to develop every pickup I make and sell. I’ve worked over every Revel pickup, sometimes for years, until the tone was outstanding.

Revel Custom Pickups Foam Trucker Hat
Revel Custom Pickups Wee Range Humbuckers

I started Revel Custom Pickups in the fall of 2010 after many years of building guitars and pickups for myself and friends as a hobby, a hobby that began as an exasperation with myself for not understanding the electric guitar better than I thought I should. To understand it better I first began modifying the guitars I owned and then began building guitars from scratch. And that meant building pickups and amplifiers from scratch, too.

In 2008 I built a set of humbuckers for a friend and he refused to not pay for them. We worked out a deal (as musician friends do) and he told me that I was stupid not to sell them. So I started selling them. Those humbuckers became the O.G. P.A.F.

My plan was to make boutique, hand-made, handwound, custom pickups available to other broke ass musicians like myself.  As a working musician I understand how difficult it can be to have the best. I still maintain this ideal as much as I am able.

Revel Custom Pickups Logo


I’m thrilled to make pickups for people which they love and that they use to make music. Especially as I make music less and less to focus on Revel Custom Pickups more and more.

And I look forward to making pickups that you will love.