why buy revel custom pickups

This is the part where I present to you my “value proposition.” That’s a mostly ridiculous phrase that means to express why you should buy my pickups and not someone else’s pickups. After all, there are so many pickup makers to chose from – hundreds of them and seemingly hundreds more every year…

EXPERIENCE:

My path to pickup winding includes the building of hundreds and hundreds of pickups to understand why they sound the way they do and how to make them sound the way I want. It took many years of this before I even gave away my first pickup. Ten years later I now do repairs and rewinds for some of the biggest shops in the area. I’ve fixed and rewound more pickups than I remember. I’ve torn down 50’s era PAF’s from the outside in and have studied them intensely (like most great pickup makers have and do). 

I PROVIDE SOMETHING DIFFERENT:

What you get with a Revel pickup is this experience condensed into some of the best pickups you can buy. I also wind most of my pickups by hand. I customize every pickup I make to the player. Even the “stock” pickups I offer are meticulous and artful creations.

I go to great lengths to use the highest quality materials available. I machine parts in house, have them made locally, and have my plating done locally and domestically. This is primarily about minimizing the suffering that goes into the materials available. And to that end I implore you: Stop buying cheap Asian pickups!

And I try to do this and keep my pickups affordable.

MY GOAL, FROM THE START, HAS BEEN TO MAKE THE BOUTIQUE PICKUP EXPERIENCE AFFORDABLE TO THE WORKING CLASS PLAYER:

It’s no easy task.

But I think the effort and the art sounds and shows.

UNPARALLELED CUSTOMER SERVICE AND REPUTATION:

Revel Custom Pickups is the definition of small business. One owner/operator. As of today (July 1st, ’19) we have had one return. This truly means something given the fickle nature of the average guitarist. It goes to show the quality of our customer service and the quality of Revel pickups.

SOCIAL RESPONSIBILITY:

We recycle everything, from coil wire to shipping boxes. Even extra wood whittled away in the creation of a custom guitar or cabinet makes its way into one of our machines or into the fire pit. And we keep our prices low by using recycled packaging materials. It may not be fancy but it’s great for the environment and great for our pricing.

HANDWOUND/SCATTERWOUND PICKUPS

I handwind almost all of my coils. I find this approach to pickup winding to be superior to machine winding and production. And scatterwinding can only be done by someone who really knows what they are doing and why to do it. It takes a lot of time and concentration but produces far superior tone and richer harmonic voicings.

HANDMADE WINDING MACHINES

Some pickups must be wound by an auto-traversing machine. And even my machinery is hand-crafted. You can’t buy my equipment. My winders are the products of many other machines that came before. I’ve had the somewhat rare opportunity to see and inspect and measure many vintage coil winding machines that were used to wind the the pickups that are considered treasures.  My Retro P.A.F. winder is a meticulous creation that mimics the finest aspects of those old mechanical winders used by Gibson. They are wonderful, one of a kind, creations – just like the pickups I wind with them.

CUSTOM PICKUPS BUILT TO ORDER

At Revel Custom Pickups, handwound means handwound and custom means custom.

CUSTOM DESIGNS

Want a custom humbucker in a Jazzmaster assembly for the neck of a Tele? Ya, I can do that. Contact me. 

JUST THE FAQS

Here is some insight into commonly asked questions, like pickup output, staggered magnets, etc.