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    Blog

    Boutique pickups vs cheap guitar pickups. Or, “Why do pickups cost so much?”

    Posted on January 27, 2019May 24, 2020 by Revel Custom Pickups

    Someone emailed to ask why they shouldn’t just buy and play cheap guitar pickups. They wanted to know why Revel Custom Pickups cost as much money as they do. In answer to the question I tried to explain the actual cost of a pickup, from the materials to the time to the endless hours of […]

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    Posted in Blog 1 Comment
    Blog

    Guitar Pickups – Myth, Marketing & Maxim

    Posted on November 5, 2018May 27, 2020 by Revel Custom Pickups

    The following was written as a guest post for www.effectsbay.com. Guitar Pickups – Myth, Marketing & Maxim I’m a no b.s. sort of person. I like money as much as the next guy but I hate doing anything for money under false pretense. So when someone contacts me and says “I really want to sound […]

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