Someone emailed to ask why they shouldn’t just buy and play cheap guitar pickups. They wanted to know why Revel Custom Pickups cost as much money as they do. In answer to the question I tried to explain the actual cost of a pickup, from the materials to the time to the endless hours of […]

The following was written as a guest post for www.effectsbay.com. Guitar Pickups – Myth, Marketing & Maxim I’m a no b.s. sort of person. I like money as much as the next guy but I hate doing anything for money under false pretense. So when someone contacts me and says “I really want to sound […]